This was my first unit of second year in university - Consumer Behaviour, Data Analysis and Content Strategies.
For this unit I was required to choose a specific audience cohort and their engagement with a selected sector to focus research and a proposal on. Then identifying a brand to create a meaningful 3-month content proposal that targets the brand’s intended audience and addresses issues identified – responding to consumer behaviour research.
My submissions included:
- An 8 minute visual presentation showcasing my research
- A visual and written proposal for my brand campaign
These were my outcomes:
